16 Top Benefits of Chatbots for Businesses & Customers

Moreover, individual personality traits such as motivation have also been found to influence creativity (van Knippenberg & Hirst, 2020) which indirectly influenced the need for cognition (Pan et al., 2020). Nevertheless, these nonsignificant findings may have some interesting contribution as it implies that project-based learning tends to improve these personality-based learning outcomes. At the same time, the introduction of ECs did not create cognitive barriers that would have affected the cognition, motivational and creative processes involved in project-based learning. Furthermore, as there is a triangulated relationship between these outcomes, the author speculates that these outcomes were justified, especially with the small sample size used, as Rosenstein (2019) explained. Nevertheless, enhancing such skills is often time-consuming, and teachers are usually not mentally prepared to take up a designer’s (Kim, 2021) or programmer’s role.

Education, in particular, has become a fertile ground for this innovation (Kasneci et al., 2023). A standout instance is ChatGPT, the latest iteration of this transformative technology, which has been rapidly adopted by a large segment of university students across the globe (Rudolph et al., 2023). At its core, ChatGPT is armed with the ability to produce cohesive, contextually appropriate responses predicated on preceding dialogues, providing an interactive medium akin to human conversation (King & ChatGPT, 2023). This interactive capacity of ChatGPT has the potential to significantly restructure the educational landscape, altering the way students absorb, interact, and engage with academic content (Fauzi et al., 2023). Despite the burgeoning intrigue surrounding this technology and its applications, the comprehensive examination of determinants shaping students’ behavior in the adoption and usage of ChatGPT remains a largely uncharted territory.

In turn, clients are more likely to stay engaged and will be better informed than if they were to read a boring knowledge base article. From financial benefits of chatbots to improving the customer satisfaction of your clients, chatbots can help you grow your business while keeping your clients happy. Keep up with emerging trends in customer service and learn from top industry experts.

In terms of the medium of interaction, chatbots can be text-based, voice-based, and embodied. Text-based agents allow users to interact by simply typing via a keyboard, whereas voice-based agents allow talking via a mic. Voice-based chatbots are more accessible to older adults and some special-need people (Brewer et al., 2018). An embodied chatbot has a physical body, usually in the form of a human, or a cartoon animal (Serenko et al., 2007), allowing them to exhibit facial expressions and emotions.

Informed consent in plain language should be addressed prior to the use of chatbots and is currently a concern for the Canadian government (CBC News, 2023). Students and teachers should be educated on the accuracy of the text produced by chatbots and always fact-check the information produced by them. By understanding and leveraging these advantages, businesses can enhance their interactions with customers, fostering stronger relationships and driving growth. Chatbots offer numerous benefits for both businesses and customers, from cost savings and efficiency to convenience and personalization. Chatbots can automate administrative tasks such as enrollment, course reminders, and payment processing, allowing online schools to focus on delivering high-quality education.

To maximize the benefits and mitigate the challenges of chatbots, schools should combine their use with guidance and supervision from teachers. This blended approach ensures a well-rounded education experience that combines the strengths of both AI and human interaction. With its human-like writing abilities and OpenAI’s other recent release, DALL-E 2, it generates images on demand and uses large language models trained on huge amounts of data. The same is true of rivals such as Claude from Anthropic and Bard from Google.

Conclusion – Chatbot for education

For instance, if students consistently receive solutions or information effortlessly through AI assistance, they might not engage deeply in understanding the topic. Chat GPT Looking for other tools to increase productivity and achieve better business results? We’ve also compiled the best list of AI chatbots for having on your website.

Similarly, Stanford has its own AI Laboratory, where researchers work on cutting-edge AI projects. You can foun additiona information about ai customer service and artificial intelligence and NLP. MIT is also heavily invested in AI with its MIT Intelligence Quest (MIT IQ) and MIT-IBM Watson AI Lab initiatives, exploring the potential of AI in various fields. The use of chatbots raises concerns about academic integrity and plagiarism.

“With many institutions offering similar programs, such as the numerous universities in Malaysia presenting executive MBAs (Master of Business Administration), acquiring customers becomes a challenge. Chatbots emerge as crucial tools for efficiently managing inquiries and standing out in the competitive field », he added. The collection of information is necessary for chatbots to function, and the risks involved with using chatbots need to be clearly outlined for teachers.

In doing so, they have identified gaps in learning and understanding and can automatically provide relevant, helpful information, suggest alternative strategies, answer questions and supply additional knowledge to help get them back on track. In the context of chatbots for education, effectiveness is commonly measured by the reduction in response times, improvement in student satisfaction scores and the volume of successfully resolved queries. Chatbot use in education can provide benefits to both the student and the teacher. Chatbots have been shown to be capable of providing students with immediate feedback, quick access to information, increasing engagement and interest, and creating course material individualized to the learner.

The key difference is that Google Bard is trained on a dataset that includes text from the internet, while ChatGPT is trained on a dataset that includes text from books and articles. This means that Google Bard is more likely to be up-to-date on current events, while ChatGPT is more likely to be accurate in its responses to factual questions (AlZubi et al., 2022; Rahaman et al., 2023; Rudolph et al., 2023). Chatbots that use artificial intelligence, natural language processing (NLP), and machine learning understand a variety of keywords and phrases and learn from the visitor’s input. These bots get trained over time to understand more queries and different ways that customers phrase a question.

Meanwhile, North Korea, China, and Russia, in particular, contended that the U.S. might employ ChatGPT for disseminating misinformation. Conversely, OpenAI restricts access to ChatGPT in certain countries, such as Afghanistan and Iran, citing geopolitical constraints, legal considerations, data protection regulations, and internet accessibility as the basis for this decision. Italy became the first Western country to ban ChatGPT (Browne, 2023) after the country’s data protection authority called on OpenAI to stop processing Italian residents’ data. They claimed that ChatGPT did not comply with the European General Data Protection Regulation. However, after OpenAI clarified the data privacy issues with Italian data protection authority, ChatGPT returned to Italy. To avoid cheating on school homework and assignments, ChatGPT was also blocked in all New York school devices and networks so that students and teachers could no longer access it (Elsen-Rooney, 2023; Li et al., 2023).

First, it shifts focus from technology attributes to user characteristics, highlighting individual differences in technology adoption often overshadowed by technocentric views. Second, our study provides empirical evidence that innovativeness positively influences both behavioral intention and behavior, challenging previous assertions that limited its influence to early adoption stages (Agarwal & Prasad, 1998). By applying innovativeness in an AI chatbot context, with its unique interactional dynamics, the research broadens the theoretical construct of innovativeness, emphasizing the relevance of individual traits in emerging technology usage. Furthermore, this study’s integration of innovativeness into the research model encourages future research to consider other personal traits affecting technology usage, promoting a more comprehensive, user-centric approach to technology adoption. Hence, exploring innovativeness in AI chatbot usage offers significant theoretical insights and opens avenues for future research in technology usage behaviors.

A chatbot for education is a specialized type of artificial intelligence (AI) software designed to simulate conversation with users, providing them with automated responses to their inquiries. In the context of the education sector, these chatbots are tailored to meet the specific needs of students, educators, and administrative staff. Automated teaching systems like chatbots can be used to analyze and assess student learning to help teachers identify a student’s level of understanding of a topic (Okonkwo & Ade-Ibijola, 2021).

The authors would like to express their gratitude to all the college students from both institutions for their invaluable participation in this project. Since different researchers with diverse research experience participated in this study, article classification may have https://chat.openai.com/ been somewhat inaccurate. As such, we mitigated this risk by cross-checking the work done by each reviewer to ensure that no relevant article was erroneously excluded. We also discussed and clarified all doubts and gray areas after analyzing each selected article.

Limitation and Future Research

Green means that it found similar content published on the web, and Red means that statements differ from published content (or that it could not find a match either way). It’s not a foolproof method for fact verification, but it works particularly well for crowdsourcing information. It utilizes GPT-4 as its foundation but incorporates additional proprietary technology to enhance the capabilities of users accustomed to ChatGPT. Writesonic’s free plan includes 10,000 monthly words and access to nearly all of Writesonic’s features (including Chatsonic).

But during the COVID-19 pandemic, edtech became a true lifeline for education by making it accessible and easy to use despite there being numerous physical restrictions. Today, technologies like conversational AI and natural language processing (NLP) continue to help educators and students world over teach and learn better. Believe it or not, the education sector is now among the top users of chatbots and other smart AI tools like ChatGPT.

The comprehensive list of included studies, along with relevant data extracted from these studies, is available from the corresponding author upon request.

Asian universities have contributed 10 articles, while American universities contributed 9 articles. Finally, universities from Africa and Australia contributed 4 articles (2 articles each). Okonkwo and Ade-Ibijola (2021) discussed challenges and limitations of chatbots including ethical, programming, and maintenance issues. Concerning the platform, chatbots can be deployed via messaging apps such as Telegram, Facebook Messenger, and Slack (Car et al., 2020), standalone web or phone applications, or integrated into smart devices such as television sets.

As another example, the SimStudent chatbot is a teachable agent that students can teach (Matsuda et al., 2013). 63.88% (23) of the selected articles are conference papers, while 36.11% (13) were published in journals. Interestingly, 38.46% (5) of the journal articles were published recently in 2020.

PR is the perception that adopting a technology, despite having benefits, may also have negative outcomes. As the PR increases when using a technology, the intention to use that technology will decrease (Venkatesh & Bala, 2008). Privacy (Chatterjee & Bhattacharjee, 2020) and security of personal information (Merelo et al., 2022) are both concerns raised by educators. Several teachers are concerned that students will misuse chatbots to plagiarize work (Dehouche, 2021; O’Connor, 2023; Stokel-Walker, 2022; Westfall, 2023). In addition, some researchers are concerned about the spread of misinformation from the text produced by chatbots (Hsu & Thompson, 2023, February 8). ChatGPT is widely considered to be the highest quality chatbot currently available and is only accurate approximately 60% of the time when tested with OpenAI’s internal testing and TruthfulQA’s external benchmarking (OpenAI, 2023a).

Addressing these gaps in the existing literature would significantly benefit the field of education. Firstly, further research on the impacts of integrating chatbots can shed light on their long-term sustainability and how their advantages persist over time. This knowledge is crucial for educators and policymakers to make informed decisions about the continued integration of chatbots into educational systems. Secondly, understanding how different student characteristics interact with chatbot technology can help tailor educational interventions to individual needs, potentially optimizing the learning experience.

This could lead to negative experiences and your brand could lose on customer satisfaction. Bots are available in many languages, which is another one of the benefits of chatbots for a customer. So, no matter which language your customer is most comfortable with, they can get proper support. Bots can improve customer engagement by making the experience more interactive. Instead of browsing around your ecommerce, your clients can engage with the chatbot and get personalized support.

• The way AI technology is booming in every sphere of life, the day when quality education will be more easily accessible is not far.
• In the context of this study, the novelty value of using ChatGPT contributes to the perceived benefits (H5), which in turn influences the intention to use it (H7).
• Therefore, the present study investigates how integrating ECs to facilitate team-based projects for a design course could influence learning outcomes.
• Unlike some educational chatbots that follow predetermined paths or rely on predefined scripts, ChatGPT is capable of engaging in open-ended dialogue and adapting to various user inputs.
• Unraveling the influence of these factors on students’ behavior toward ChatGPT could yield valuable insights, paving the way for the tool’s effective implementation in education.
• LLMs are AI models trained using large quantities of text, generating comprehensive human-like text, unlike previous chatbot iterations (Birhane et al., 2023).

According to a study by EducationDIVE, 81% of students who leave an online course do so because they feel unsupported. Feature papers represent the most advanced research with significant potential for high impact in the field. A Feature

Paper should be a substantial original Article that involves several techniques or approaches, provides an outlook for

future research directions and describes possible research applications. With artificial intelligence, the complete process of enrollment and admissions can be smoother and more streamlined. Administrators can take up other complex, time-consuming tasks that need human attention. Users should provide feedback to OpenAI, Google, and other relevant creators and stakeholders regarding any concerns or issues they encounter while using chatbots.

When using a chatbot, the gathering of data and feedback from the students happens in a way that is organic and integrated into the learning experience — without the need for separate surveys or tests. The data is captured digitally in a format that can be analyzed manually or by using algorithms that can detect themes, patterns, and connections. In effect the teacher can “interact” with and learn from multiple learners at the same time (in theory an infinite number of them). Firstly, Kearney et al. (2009) explained that in homogenous teams (as investigated in this study), the need for cognition might have a limited amount of influence as both groups are required to be innovative simultaneously in providing project solutions. Lapina (2020) added that problem-based learning and solving complex problems could improve the need for cognition.

If your bounce rate is high, it shows that potential customers don’t find what they were looking for and leave it to your competitors. A chatbot can help with that by popping up when a visitor is about to leave. They can then offer help in finding what the user is looking for or give them a discount code. Research shows that customers spend from 20% to 40% more with companies who engage them on social media. This shows that it’s important and profitable to ensure real-time engagement for your visitors. As an example, let’s say your company spends $2,000 per month for each customer support representative.

How to Build a Chatbot for Education Services

Product and service development and service operations continue to be the two business functions in which respondents most often report AI adoption, as was true in the previous four surveys. And overall, just 23 percent of respondents say at least 5 percent of their organizations’ EBIT last year was attributable to their use of AI—essentially flat with the previous survey—suggesting there is much more room to capture value. And chatbots provide instant responses to help customers with simple questions right there and then.

This is likely because these traditional chatbots, or frequently asked questions (FAQ)-type chatbots (Cunningham-Nelson et al., 2019; Merelo et al., 2022), do not utilize AI and are trained to respond using predetermined criteria (Smutny & Schreiberova, 2020). These FAQ-type chatbots are commonly used for automating customer service processes like booking a car service appointment or receiving help from a phone service provider. Alternatively, ChatGPT is powered by the large language models (LLMs), GPT-3.5, and GPT-4 (OpenAI, 2023b). LLMs are AI models trained using large quantities of text, generating comprehensive human-like text, unlike previous chatbot iterations (Birhane et al., 2023). Through interactive conversations, thought-provoking questions, and the delivery of intriguing information, chatbots in education captivate students’ attention, making learning an exciting and rewarding adventure.

The data that support the findings of this study are available from the corresponding author upon reasonable request. This question reflects on providing feedback on one aspect they have learned from their team that they probably would not have learned independently. 6, the illustration describes changes in each group (EC and CT) pre and post-intervention. First, teamwork showed an increasing trend for EC, whereas CT showed slight changes pre and post-intervention.

In the fast-paced educational environment, providing instant assistance is crucial. Chatbots excel at offering immediate support on a 24/7 basis, helping students with queries, and directing them to the appropriate resources. Providing timely, personalized, and effective support through chatbots can enhance an online school’s reputation, leading to positive word-of-mouth and increased enrollment.

Gemini is Google’s advanced conversational chatbot with multi-model support via Google AI. Gemini is the new name for “Google Bard.” It shares many similarities with ChatGPT and might be one of the most direct competitors, so that’s worth considering. Gemini responds with code, images, and text based on your conversation. Chatsonic has long been a customer favorite and has innovated at every step.

Similarly, ‘satisfaction’ is described as the degree to which users feel that their needs and expectations are met by the chatbot experience, encompassing both linguistic and design aspects. This study stands out as one of the first to apply these concepts to AI chatbots, marking a novel approach in several ways. Firstly, it shifts the focus from technology attributes to user characteristics, emphasizing individual differences in technology adoption—a perspective often overshadowed by a technocentric focus. This approach diverges from traditional technology acceptance models, spotlighting the user’s innovativeness.

Chatbots help in automating tasks are to be executed often and at a specific time. Facebook has one of the highest success rates for asking current customers to share their positive experiences. Customer support & after-sales are key areas where most organizations implement chatbots, followed by sales, CRM, and marketing. Building a chatbot to serve your customer on multiple fronts, such benefits of chatbots in education as your website, Facebook Messenger, WhatsApp, and Instagram, opens the door to endless opportunities. The author received no financial support for the research, authorship, and/or publication of this article. While there may not be a consistent and reliable way to identify AI generated writing, there are a few online tools that claim to predict how likely text was generated by AI.

Educational institutions may need to rapidly adapt their policies and practices to guide and support students in using educational chatbots safely and constructively manner (Baidoo-Anu & Owusu Ansah, 2023). Educators and researchers must continue to explore the potential benefits and limitations of this technology to fully realize its potential. The integration of artificial intelligence (AI) chatbots in education has the potential to revolutionize how students learn and interact with information.

From concerns to benefits: a comprehensive study of ChatGPT usage in education

It’s similar to receiving a concise update or summary of news or research related to your specified topic. They also appreciate its larger context window to understand the entire conversation at hand better. These are just some of the ways that AI provides benefits and dangers to society. When using new technologies like AI, it’s best to keep a clear mind about what it is and isn’t. AI has a range of applications with the potential to transform how we work and our daily lives.

Furthermore, some authors have examined the ability of chatbots to promote self-directed learning, given their wide availability and capacity for personalized responses (Annamalai et al., 2023). Nonetheless, certain researchers, including Ayedoun et al. (2015) and Fryer et al. (2019), have indicated that the initial enthusiasm and engagement students show towards chatbots may be short-lived, attributing this to the novelty effect of this technology. Table 10 shows the details of the experiments the surveyed studies had used. Drawing from extensive systematic literature reviews, as summarized in Table 1, AI chatbots possess the potential to profoundly influence diverse aspects of education. They contribute to advancements in both teaching and learning processes. However, it is essential to address concerns regarding the irrational use of technology and the challenges that education systems encounter while striving to harness its capacity and make the best use of it.

Nearly four in ten respondents reporting AI adoption expect more than 20 percent of their companies’ workforces will be reskilled, whereas 8 percent of respondents say the size of their workforces will decrease by more than 20 percent. In DeepLearning.AI’s AI For Good Specialization, meanwhile, you’ll build skills combining human and machine intelligence for positive real-world impact using AI in a beginner-friendly, three-course program. In DeepLearning.AI’s AI For Everyone course, you’ll learn what AI can realistically do and not do, how to spot opportunities to apply AI to problems in your own organization, and what it feels like to build machine learning and data science projects. When researching artificial intelligence, you might have come across the terms “strong” and “weak” AI.

At the heart of TPB is the principle that individuals’ behavioral intentions are the most immediate and critical determinant of their actual behavior. This principle is predicated on the assumption that individuals are rational actors who make systematic use of the information available to them when deciding their course of action. This aligns with the results of the study, which found a significant positive relationship between personalization and perceived benefits. The education sector isn’t necessarily the first that springs to mind when you think of businesses that readily engage with technology.

Colace et al. (2018) describe ECs as instrumental when dealing with multiple students, especially testing behavior, keeping track of progress, and assigning tasks. Furthermore, ECs were also found to increase autonomous learning skills and tend to reduce the need for face-to-face interaction between instructors and students (Kumar & Silva, 2020; Yin et al., 2021). Conversely, this is an added advantage for online learning during the onset of the pandemic.

Adopting EUD tools to build chatbots would accelerate the adoption of the technology in various fields. Most peer agent chatbots allowed students to ask for specific help on demand. Interestingly, the only peer agent that allowed for a free-style conversation was the one described in (Fryer et al., 2017), which could be helpful in the context of learning a language. Nonetheless, the existing review studies have not concentrated on the chatbot interaction type and style, the principles used to design the chatbots, and the evidence for using chatbots in an educational setting. A systematic review follows a rigorous methodology, including predefined search criteria and systematic screening processes, to ensure the inclusion of relevant studies.

They are characterized by engaging learners in a dialog-based conversation using AI (Gulz et al., 2011). The design of CPAs must consider social, emotional, cognitive, and pedagogical aspects (Gulz et al., 2011; King, 2002). This hypothesis, grounded in TPB, is instrumental in linking the various enabling and inhibiting factors to the actual use of ChatGPT. It helps to consolidate the theoretical framework of the study, enabling a more holistic understanding of the behavioral dynamics at play. Moreover, it underscores the importance of cultivating positive behavioral intentions among students to encourage the actual use of AI technologies in education.

These examples highlight the lack of readiness to embrace recently developed AI tools. There are numerous concerns that must be addressed in order to gain broader acceptance and understanding. The availability of distance learning and online courses means that people can learn alongside working and don’t have to commute long distances or take a break from family life to learn new skills. This growth demands that educational institutions offering online learning provide excellent student support alongside it.

The students appreciated that the robot was attentive, curious, and eager to learn. A few other subjects were targeted by the educational chatbots, such as engineering (Mendez et al., 2020), religious education (Alobaidi et al., 2013), psychology (Hayashi, 2013), and mathematics (Rodrigo et al., 2012). In comparison, chatbots used to teach languages received less attention from the community (6 articles; 16.66%;). Interestingly, researchers used a variety of interactive media such as voice (Ayedoun et al., 2017; Ruan et al., 2021), video (Griol et al., 2014), and speech recognition (Ayedoun et al., 2017; Ruan et al., 2019). It’s important to note that some papers raise concerns about excessive reliance on AI-generated information, potentially leading to a negative impact on student’s critical thinking and problem-solving skills (Kasneci et al., 2023).

At the same time, they should also be told who is the teacher who has designed the chatbot and, most importantly, that the information they share with the chatbot will be seen by the teacher. Depending on the activity and the goals, I often design the bot to ask students for a code name instead of their real name (the chatbot refers to the person by that name at different points in the conversation). I’m also very clear, through what the bot says to the user and what I say when I first introduce the bot, about how the information that is shared will be used. Oftentimes reflections that students share with the bot are shared with the class without identifiable information, as a starting point for social learning.

Subsequently, we delve into the methodology, encompassing aspects such as research questions, the search process, inclusion and exclusion criteria, as well as the data extraction strategy. Moving on, we present a comprehensive analysis of the results in the subsequent section. Finally, we conclude by addressing the limitations encountered during the study and offering insights into potential future research directions. Jasper AI deserves a high place on this list because of its innovative approach to AI-driven content creation for professionals. Jasper has also stayed on pace with new feature development to be one of the best conversational chat solutions.

Moreover, technological advancements, such as ChatGPT, prompted us to reexamine distinctions between pedagogical roles that humans and chatbots assume. In this context, a systematic review of 11 experimental studies on human-chatbot comparisons in language education was performed, yielding 64 statistical findings, which were then categorized into 11 overarching variables. Additionally, other implications for researchers and teachers are discussed to inform future research and practice.

Delivers omnichannel support

While they might appear closely related, treating them separately can provide a more nuanced understanding of user experiences and perceptions. Individual impact, as defined in this research, pertains to the direct effects of using ChatGPT on the user’s performance and productivity. It encapsulates the tangible, immediate changes that occur in a user’s work efficiency and task completion speed as a result of using the AI chatbot. Therefore, individual impact serves as a measure of performance enhancement, indicating the ‘output’ side of the user’s interaction with ChatGPT. On the other hand, benefits, as gauged by the proposed survey items, are more encompassing. They extend beyond the immediate task-related effects to include the overall advantages perceived by the users.

This balanced approach could help identify ways to alleviate these concerns and foster wider adoption of this promising educational tool. Rather than reacting in fearful ways to new advances in artificial intelligence, some educators have been thinking about innovative ways to use it to support student learning. AI tools have potential benefits, such as providing new perspectives on a problem and generating content that can be analyzed or critiqued.

• That means they only respond to clients but never initiate the interaction.
• This helps the client to explain their issues clearer and get useful support.
• This study extends understanding by focusing on AI chatbots, a context where privacy concerns have heightened relevance.

You can ask questions or give instructions, like chatting with someone. It works well with apps like Slack, so you can get help while you work. Claude 3 Sonnet is able to recognize aspects of images so it can talk to you about them (as well as create images like GPT-4). It helps summarize content and find specific information better than other tools like ChatGPT because it can remember more. Gemini is excellent for those who already use a lot of Google products day to day. Google products work together, so you can use data from one another to be more productive during conversations.

Example flow diagrams from Textit for the design and development of the chatbot are represented in Fig. The number of choices and possible outputs determine the complexity of the chatbot where some chatbots may have simple interaction that requires them to register their groups (Fig. 2) or much more complex interaction for peer-to-peer assessment (Fig. 3). In the fall of 2018, CSUN opted to test CSUNny by allowing half of all first-time freshmen access to the chatbot and measuring their success against a control group that did not use CSUNny. “There is a whole host of research suggesting that that feeling of belonging is one of the biggest predictors of retention and graduation,” she says. Another interesting study was the one presented in (Law et al., 2020), where the authors explored how fourth and fifth-grade students interacted with a chatbot to teach it about several topics such as science and history.

It can give better insights into how things can be marketed differently to improve your business growth. Chatbots will help companies to save a lot of money and still be effortlessly changeable to meet various needs, depending on the application. The data used in this study are available from the corresponding author upon reasonable request. Statistically, we employed the Harman’s single factor test, which is a commonly used method to detect CMB (Podsakoff et al., 2003).

A chatbot can tell you why customers are leaving your web page without making a purchase. Implementing Virtual Agents (VA) can help a business to save at least 30%.According to the Juniper Research report, chatbots are expected to save $11bn annually for retail, banking & healthcare sectors by 2023. During the preparation of this work the author(s) used ChatGPT in order to improve language and readability. After using this tool/service, the author(s) reviewed and edited the content as needed and take(s) full responsibility for the content of the publication. The measurement model in this study was assessed by examining the reliability, convergent validity, and discriminant validity of the constructs. Reliability was assessed using composite reliability (CR) and Cronbach’s alpha (CA).

Contrary, Okonkwo and Ade-Ibijola (Okonkwo & Ade-Ibijola, 2021), as well as (Wollny et al., 2021) find that using chatbots increases students’ motivation. Secondly, this study’s findings may serve as a guide for students in maximizing their learning outcomes while using AI chatbots. Understanding that the self-learning capabilities of chatbots significantly enhance knowledge acquisition and application, students could be more inclined to utilize these tools for learning (Al-Sharafi et al., 2022). Furthermore, recognizing that personalization contributes positively to novelty value and benefits might motivate students to engage more deeply with personalized learning experiences offered by AI chatbots. AI chatbots, leveraging natural language processing techniques, serve as automated response systems capable of engaging in human-like conversations (Adiguzel et al., 2023). They find application across various educational domains, facilitating tasks such as student support, virtual tutoring, personalized learning experiences, and administrative assistance.